Outside the Lab Technology and innovation, Profession, Training and education

Communicating With the Public

David Broniatowski’s team suggest the following tips for effective communication with non-experts

David Broniatowski | 10/25/2016

Start with an evidence-based fact or statistic “Vaccines, like any medicine, can have side effects, but most children who get the MMR shot have no side effects. However, measles can lead to pneumonia, deafness, lifelong brain damage, or even death, and almost one-third of children with measles have to be hospitalized.”
Use an explicit link to connect this fact to the bottom-line meaning“And the reason that’s important is…” “What that means to you is…” “So what I tell patients is…”
Finish with the gist “Taking any risk that your child could get measles and suffer serious complications just isn’t worth it. Vaccination is the best way to protect your child.”

David Broniatowski is Assistant Professor at the Department of Engineering Management and Systems Engineering, School of Engineering and Applied Science, The George Washington University, Washington, USA.

Email*

Choose a password

I have read and understand the Privacy Notice *

Stay up to date with our other newsletters and sponsors information, tailored specifically to the fields you are interested in

I want to stay up to date with the Infectious Diseases field I want to stay up to date with the Pathologist Educator field

When you click “Subscribe” we will email you a link, which you must click to verify the email address above and activate your subscription. If you do not receive this email, please contact us at [email protected].
If you wish to unsubscribe, you can update your preferences at any point.

Outside the Lab Technology and innovation, Profession, Training and education

David Broniatowski