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Diagnostics Oncology, Regulation and standards, Genetics and epigenetics, Omics

Buying the Hype

To most medical professionals, the questionable nature of consumer genetic testing seems self-evident. Unfortunately, that isn’t the case for members of the general public, who – without an advanced education in molecular biology or oncology – lack the ability to critically evaluate the marketing of those kinds of tests. It’s a major concern, then, that the Internet marketing of these services is unregulated; commercial testing companies can make whatever claims they choose, which leads to wide variation in how their services are presented to the public. As a result, many physicians are concerned about the challenge this variation poses both to them in lifting the veil of confusion for their patients, and to the patients themselves, who are trying to make the best possible decisions for their own care.

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About the Author

Michael Schubert

While obtaining degrees in biology from the University of Alberta and biochemistry from Penn State College of Medicine, I worked as a freelance science and medical writer. I was able to hone my skills in research, presentation and scientific writing by assembling grants and journal articles, speaking at international conferences, and consulting on topics ranging from medical education to comic book science. As much as I’ve enjoyed designing new bacteria and plausible superheroes, though, I’m more pleased than ever to be at Texere, using my writing and editing skills to create great content for a professional audience.

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